Museum of Franchise in Affirmative Media Art


Franchising Aura

  • MFAMA exhibits artworks of affirmative character of various kind. Emphasis lies in reflecting the art economy or artworks interacting with any kind of market. MFAMA franchises virtually content or meaning of artworks or patterns of symbols, brands, ideas, interactions and people that make up and endorse artworks, declared marketable or unmarketable, which end up being applicable for collective brand value augmentation.



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Paintings for Ants

by Dion
I love these works by the South African artist Lorraine Loots. She started out back in 2013 doing a painting a day for a whole year which became the 3...

Wearable Sculpture Because Clothes are so Yesterday

by Dion
Tired of looking like all the other sheep in boring old textile clothes? You might be interested in wearable wooden sculpture! American artist Tracy F...

Frank Gehry’s Brown Paper Bag

by Dion
It has been nicknamed the Brown Paper Bag after the governor general Peter Cosgrove called it the most beautiful squashed paper bag he had ever seen a...


Our Next Step in Anti-Racism and Anti-Oppression

by Fractured Atlas
by Lauren Ruffin, Vice President, External Relations at Fractured AtlasContinue reading on Fractured Atlas Blog » ...

Don’t Call it a Sabbatical!

by Adam Huttler
From March 1, 2017 through August 31, I’m going to be stepping away from all day-to-day Fractured Atlas management responsibilities. We’...

Fractured Atlas Celebrates Arts Entrepreneurship with Capitol Hill Panel

by Fractured Atlas
Event featured Adam Huttler and Courtney Duffy as panelist and moderator, respectivelyContinue reading on Fractured Atlas Blog » ...


Is the Market Bullish on Barcelo Again?

by Marion Maneker
Kelly Crow brings up some interesting market history when she notices that all three auction houses have works by Miquel Barcelo on offer. But the one...

The New York Times Thinks Sotheby’s Is Getting Frisky with Its Klimt

by Marion Maneker
Scott Reyburn believes he has identified the seller of the Klimt that leads Sotheby’s sale in London next week. The longtime owner of the painti...

Schimmel Exits Hauser + Wirth, Gallery Committed to LA

by Marion Maneker
Since joining Hauser + Wirth in 2013, Paul Schimmel had seemed to be a key figure in the gallery’s important curatorial shows of Philip Guston a...


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Tag Cloud

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    Institutional Critique (28)
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    Performance (22)
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    Post-conceptual Art (2)
    Sculpture (13)
    Social Art (19)
    Uncategorized (7)
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Bank Collections

    • Bank Austria Kunstforum
    • BAWAG Foundation
    • Deutsche Bank Art
    • Landesbank Baden-Württemberg Sammlung
    • Royal Bank of Scotland
    • The JPMorgan Chase Collection
    • USB Art Collection

Corporate Art Collections

Corporate Art Support

    • Cartier
    • Chanel
    • Hermès
    • Louis Vuitton
    • Montblanc
    • Prada
    • Swarovski

Joint Ventures

    • Deutsche Guggenheim